Brand Identity
Contents
How to Use the Manual
Name/Logo/Trademarks
Color Palette
Type Treatments
Department Identities
Affiliated Hospitals & Medical Centers
Non-compensated Faculty
Marketing, Advertising & Presentations
Publications
Stationery
Mailing Specifications
Email Etiquette
Signage
Specialty Items
Human Resources Policies
Consent Form
Frequently Asked Questions
Feedback
Glossary
Policies & Procedures
Corporate Compliance

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Contents

How to Use the Manual

Name/Logo/Trademarks

  • College Name
  • Logo and Tag Lines
  • Trademarks
  • Disclaimer Statements
  • Seal

Color Palette

Type Treatments

Department Identities

Academic Campuses

Marketing, Advertising and Presentations

  • Print Ads
  • PowerPoint Templates

Publications

Stationery

  • Letterhead
  • Envelopes
  • Business Cards/Appointment Card
  • Fax Sheet

Mailing Specifications

E-mail Etiquette

Signage

Specialty Items

Human Resources Policies

  • News Media Relations
  • Marketing and Advertising Materials

Consent Form

Frequently Asked Questions

Feedback

Glossary

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