Advertising, marketing and promotional materials that communicate our services for healthcare professionals and the public are essential to Drexel University College of Medicine's Brand Identity Program. It is important that we conduct all advertising activities within the brand identity policies and procedures established by Drexel University College of Medicine.
Special attention must be applied to all photographs utilized in marketing and advertising materials. All photographs that are used to promote the programs and services of Drexel University College of Medicine must have the required approval forms. The use of copyright-free or royalty-free photography is permissible. For custom photography of anyone including employees, residents, students, and patients, the required Drexel University College of Medicine Photography Release form must be signed and dated by the person in the photograph, and witnessed by a third party.
This policy also applies to all personal statements and quotes. Any quotes or statements that are used in marketing, advertising and promotional materials require a signed approval and consent form for Drexel University College of Medicine to use the statement in our marketing, advertising and promotional materials.
The consent form for photography is included in this manual for your review.
There is a wide variety of formats for marketing, advertising and promotional materials, as well as specialty items. The Drexel University College of Medicine Brand Identity Program applies to the following partial list of materials and formats:
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Print Ads
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Brochures
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Direct Mail Materials
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Videos
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Posters
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CD/DVD Labels
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Flyers
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Blast Fax Announcements
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PowerPoint Presentations
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Billboard Advertisements
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E-Mail Templates
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Invitations
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Program Book Ads
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Websites
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Clothing
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Promotional Items
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Signage
Print Ads
Layouts are for examples only
PowerPoint Templates
The quality of any organization is reflected in the quality of the presentations by faculty, staff, and employees. PowerPoint presentations for both internal and external audiences can help promote the Drexel University College of Medicine Brand Identity Program. The following templates for a PowerPoint presentation title page and content page are available for use. The photographs on the title pages as well as following pages may be customized for your specific presentation material.
Layouts are for examples only
Title Page
Layout options for other pages
Option 1
Option 2
Download a PowerPoint template. If you need any assistance with using these PowerPoint templates, please contact the Marketing & Communications Department at 215-255-7330.
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