Drexel University College of Medicine

Name, Logo, Trademarks Introduction

The brand identity of Drexel University College of Medicine consists of and is represented by all the design and verbal elements that identify the College to the public: our name, trademarks, logos, tag lines, symbols and seal.

College Name

All printed communications should carry the full name "Drexel University College of Medicine." In running text, the full name must be used on first reference. Once the full name has been used in a given document, one of these shortened forms may be used:

• The acronym DUCOM may be used if it is first introduced in parentheses after the full name.
• The College may also be referred to as "the College" or "the College of Medicine.
• "Drexel Medicine" may be used. Do not use "Drexel Med"; it is too casual for public materials.
• "Drexel College of Medicine" (without University) is not correct usage.

College Logo

The Drexel University College of Medicine logo is the key element in the College's visual identity. The College of Medicine logo must be placed on all printed materials issued by or in support of clinical practices, as well as on all advertisements, posters, brochures, flyers, invitations, syllabi, newsletters, educational materials, pamphlets and annual reports.

The logo has two components: the dragon icon from Drexel University's logo, and the wordmark, which is the name "Drexel University College of Medicine," exactly as shown below. The logo should be downloaded as one piece from the logos page on the website, not typeset

The size and placement of the logo are at the discretion of the designer, but there must be a minimum of 1/4 inch of free space surrounding the logo. Do not place type, photos, or any other element within this "area of isolation."

The dissemination or use of this logo for any purpose other than as expressly authorized in writing by Drexel University College of Medicine is prohibited.

The official Drexel dragon silhouette may be used alone as a design element but it may not replace the logo. If you would like to use the dragon, please contact the Marketing & Communications Department at 215-255-7330 for a digital image and guidance on appropriate use.

Tag Lines

Drexel University College of Medicine often utilizes a tag line to accent the logo. A tag line is a phrase that helps to describe the organization. The addition of a tag line is appropriate when you want to reinforce the Drexel University College of Medicine positioning statement.

Drexel University College of Medicine has adopted two tag lines that may be used with the logo or the name of the College. The first tag line may be used for general purposes. The second may be used in materials directed to alumni.

Linking Technology to a Tradition of Caring®

In the tradition of Woman's Medical College of Pennsylvania and Hahnemann Medical College®

Examples of logo with and without tagline

Logo Treatment With Department Name

College of Medicine Trademarks

In order to establish and maintain their uniqueness, Drexel University College of Medicine trademarks the words, phrases, logos and other elements that distinguish its brands.

The intent to trademark is signified by the ™ symbol. Essentially, the symbol says "we consider this to be our mark." (In order to simplify, we now use the ™ symbol, whereas in the past we have used SM.) If you are thinking about filing a trademark application, please consult with the Marketing & Communications Department at 215-255-7330.

Once the mark has been registered by the U.S. Patent and Trademark Office, the registration symbol ® is used instead.

The appropriate symbol (TM or R) should appear next to the trademark the first time it appears in a document. This includes reports, advertisements, flyers, sponsorships, websites and any other publicly available materials. The right to maintain a given trademark depends in part on its being used.

The following marks have been claimed, applied for or registered. This list will be updated as new applications and registrations take place:

• Drexel Cardiology™
• Drexel Center for Genetics and Fetal Medicine™
• Drexel Center for Women's Health™
• Drexel Centers for Digestive Health™
• Drexel CT Surgery™
• Drexel Dermatology®
• Drexel ECG Associates™
• Drexel Emergency Medicine™
• Drexel Endocrinology Associates™
• Drexel Eye Physicians™
• Drexel Family Practice™
• Drexel Family Practice Associates®
• Drexel Gastroenterology Associates™
• Drexel Hospitalists™
• Drexel Infectious Disease™
• Drexel Medcast®
• Drexel Internal Medicine™
• Drexel Medicine®
• Drexel Nephrology®
• Drexel Neurological Associates™
• Drexel Nurse Midwifery Service™
• Drexel Ob/Gyn Associates™
• Drexel Oral and Maxillofacial Surgery™
• Drexel Orthopedic Associates™
• Drexel Otolaryngology™
• Drexel Partnership Clinic™
• Drexel Pathology Lab™
• Drexel Primary Care Adult™
• Drexel Psychiatric Associates™
• Drexel Pulmonary Associates™
• Drexel Radiation Oncology™
• Drexel Rheumatology Associates™
• Drexel Sleep Center™
• Drexel Student Health Center™
• Drexel Surgical Associates™
• Drexel Transplant Associates™
• Drexel University College of Medicine® *
• Drexel University Physicians®
• Drexel Vascular AssociatesSM
• ELAM®
• Executive Leadership in Academic Medicine®
• GEM™
• GEM Gender and Ethnic Medicine Project™
• In the tradition of Woman's Medical College of Pennsylvania and Hahnemann Medical College®*
• Institute for Women's Health and Leadership®
• Hahnemann University®* ¥
• Hahnemann Medical College®
• Linking technology to a tradition of caring®
• MCP®*
• Medical College of Pennsylvania®*
• Mini-Med Doc for a Day™
• The Mini-Med Experience™
• Mini-Med Summer Camp®
• Mini-Med Spring Break™
• SPA™
• The SPA Technique™
• Woman's Medical College®*

Disclaimer Statements

Whenever we use the name Drexel University College of Medicine, the official disclaimer must appear somewhere in the same document. The disclaimer gives notice of the legal relationship between Drexel University and DUCOM:

Philadelphia Health & Education Corporation d/b/a Drexel University College of Medicine is a separate not-for-profit subsidiary of Drexel University.

When the name is used in the context of clinical services, the disclaimer includes a second sentence: Drexel University is not involved in patient care.

Philadelphia Health & Education Corporation d/b/a Drexel University College of Medicine is a separate not-for-profit subsidiary of Drexel University. Drexel University is not involved in patient care.

When a trademark is used, such as Drexel Medicine® or Drexel Dermatology™, the disclaimer begins with the ownership of the trademark and is rephrased accordingly:
Drexel Medicine® is a registered trademark of Philadelphia Health & Education Corporation d/b/a Drexel University College of Medicine, a separate not-for-profit subsidiary of Drexel University. Drexel University is not involved in patient care.

Drexel Medicine® and Drexel Orthopedics™ are trademarks of Philadelphia Health & Education Corporation d/b/a Drexel University College of Medicine, a separate not-for-profit subsidiary of Drexel University. Drexel University is not involved in patient care.

The Drexel University College of Medicine seal is reserved for use as a formal insignia for documents of institutional and legal importance: diplomas, certificates, commencement programs, flags, transcripts, and so on. The seal has also been adopted as a symbol of the Alumni Association and may be approved by the Marketing & Communications Department for use in certain documents or publications intended for alumni. Special permission is needed for website use of the seal.

*  The ® symbol is needed only if the name is used as a brandname; for example: Drexel University College of Medicine® Test Prep; Hahnemann Medical College® Scholarships

¥  Use the ® symbol with Hahnemann University only in reference to medical school programs, such as the Hahnemann University® Scholarship. Never use it in or after the name "Hahnemann University Hospital," as that name does not belong to us.